Step into Your authority

I help Asian-American leaders shift from trusted performer to respected strategic authority so they can lead, influence decisions, and advance .... without abandoning who they are.

Here’s what I know about you…

  • • You are the person leadership relies on to keep everything moving, yet somehow you are still not the person being positioned for the most strategic opportunities.

    • You keep hearing feedback like “speak up more,” “be more strategic,” or “show more executive presence,” but no one has ever clearly explained what that actually means or how to shift it.

    • You watch colleagues with similar or even less experience get promoted faster while you continue carrying the operational weight behind the scenes.

    • You are tired of feeling like leadership requires becoming louder, more aggressive, or someone fundamentally different from who you are.

Picture this ...

I’m here to tell you this type of leadership is not only possible….
It can be your reality every day.

Who-is-Nicole-Tsong

Meet Nicole, your strategic authority coach 

Hey! I'm Nicole

I’m an introvert and high-achiever who has reinvented my career three times over, first as an award-winning journalist, next as a yoga teacher (including 3 years hopping around in pastels at the White House Easter Egg Roll) and now as an entrepreneur and strategic authority coach for Asian-American women.

My whole career is proof that your biggest breakthroughs happen when you stop trying to please everyone else.

For the past eight years, I have used my expertise to help high-achieving Asian-American corporate leaders step into their internal authority with my signature program, Seen as a Leader, as well as my high-level mastermind.

Thanks to hitting goal after goal, I discovered the blueprint on how to step into a life of impact, authority and freedom, including how to write best-selling books, be featured on TV, and speak on stage.

But the best thing I learned?

Stepping into your authority liberates you to lead on YOUR terms.

Since 2018, I’ve been teaching other high-achieving Asian-American women to do exactly that.

Join me on the journey of internal authority and step into your fullest leadership potential.

Coaching helped normalize patterns so common across people, how we’re conditioned. It helped me take away guilt or shame around things that are hard for me.

So many of the choices I was making were fulfilling other people’s idea of who I should be, rather than — as I grow and evolve over time — distilling the essence of who I am.

Being to articulate what I wanted was illuminating. I feel like I’m recasting my life. … I’m a lot more comfortable sharing who I am.

Listen to Cecilia’s full podcast episode here

Cecilia Lei

Cecilia Lei

Co-founder, Coyote Media collective

10

Years of Experience

1000s

Women served

3

Books Published

300+

Media appearances

Want to stop being seen as a trusted operator and shift into strategic leader?

If you're successful on paper, but still aren't perceived as a leader, apply for an Asian Authority Audit.

Listen to the School of Self-Worth Podcast

A purposeful podcast made for the ambitious woman who knows she is worthy of an astoundingly great life